News + Trends
The latest in the low-and-no industry, including news, features, and trends.

The Mindful Drinking Guide To Cleveland
This Midwestern gem on the shores of Lake Erie has been an underrated foodie haven for years. Its non-alcoholic scene is quickly catching up.

Zero-Proof Pittsburgh
This former Rust Belt town has emerged as a leader in the moderation and non-alcoholic movement, and a potential model for others to follow.

Three Takeaways From The CBC & BrewExpo
As the industry grapples with declining growth, is this simply a cyclical event, or a sign of a more permanent shift in beverage consumption for craft beer?

Non-Alcoholic Brewers Take Home Medals From World Beer Cup
Four North American Brewers take home the hardware in the World Beer Cup 2025 Non-Alcoholic Categories, including 2X medal winner, Go Brewing.

How All The Bitter Became An NA Staple
A little more than three years after it launched, the Chico, CA based brand has become an institution in the craft non-alcoholic world.

‘Beyond Alcohol’ On The Agenda At CBC/BrewExpo
The annual Craft Brewers Conference and BrewExpo convenes in Indianapolis, Indiana from April 28th through May 1st.

Little Beer V: A Celebration Of Lower Gravity Brews
Named one of USA Today’s 10 Best Beer Festivals, the fifth installment of this craft beer institution didn’t disappoint.

Season 2, Ep. 3: Ricardo Baca, Grasslands
With the dizzying amount of change happening in hemp and cannabis, we sit down with an industry leader to make sense of it all.

The Super Bowl Goes Sober Curious
Another year, another Big Game commercial featuring NA beer. Maybe the movement is now a permanent fixture.

Season 2, Ep. 2: Bill Shufelt, Founder, Athletic Brewing
While they may now be one of the fastest-growing craft breweries, Athletic’s origins laid a foundation of quality and culture.

5 Tips For Successful NA Beverage Sampling In-Store
Dry January is when many consumers discover NA drinks for the first time. What’s the best way to sample in-stores?

Season 2, Ep. 1: Laurel Harrop, Busty Lush
With a stylish icon adorning each of their cans, Busty Lush has brought a sense of design and personality to the NA category from the jump.
