Mindful N/ATION

More Americans are rethinking their relationship with alcohol, as well as what else they consume all day. We help meet that moment with intention, credibility, and choice.

What We Do

We provide curated beverage services to help companies stock non-alcoholic and functional beverages, including healthier substitutes for traditional coffees and sugary sodas. Applications include:

  • OFFICE BREAKROOMS - outfit your basecamp with healthier options that not only signal a commitment to wellbeing, but help boost productivity and focus.

  • COMPANY CELEBRATONS - Ensure employee safety while promoting healthier choices, as well as inclusivity.

  • CLIENT EVENTS - Foster professional relationships without outdated stereotypes of a Mad Men era of entertaining.

How It Works

Mindful Drinking Confab

We’ll do a consultation with you and your team around functional and non-alcoholic beverages, ranging from those designed to help your employees with focus and energy throughout the day, as well as helping them chill and socialize at after-hours work events without alcohol. We’ll gather info on employee likes through an optional survey.

Deliverable: Education around the category of functional beverages, along with tailored insights gleaned from your base of employees.

Employee Engagement

Once we understand a little more about you and your wellbeing culture, we’ll work with you to figure out how best to deploy functional beverages to enhance employee happiness and productivity, as well as to support an inclusive workplace. Amidst generational change, healthy drinking options in the office are a critical part of an employee wellbeing program.

Deliverable: Actionable plan for incorporating functional beverages into the office, along with a N/ATION endorsement of your efforts.

Monthly Procurement

Want to provide functional, good-for-productivity and employee health beverages on hand all year long? Let us curate a selection of options to ship to you each month for your base camp or breakroom areas. This can include coffee alternatives, soda replacements, as well as elevated non-alcoholic beverages for after hours chilling at the office.

Deliverable: Monthly curation program that ships to your office door. Cancelable at any time.

What Does It Cost?

Packages start at just $500 for companies with < 50 employees.

Why Invest In Mindful Drinking?

  • 63% of employees say personal wellbeing is very important to them in looking for a job, and the mindful drinking movement has emerged as a key way to make healthier, informed consumption choices (2024: Wellics).

  • The sober-curious and mindful drinking movement is rapidly growing, especially among younger, health-conscious professionals. A July, 2025 Gallup poll indicated that only 54% of U.S. adults now drink alcohol, down from 62% just two years before.

  • Mindful drinking options provide a more inclusive work environment, whether they are present in company kitchens, break areas, after-work events, or company conferences.

Why It Can Be A Game-Changer

  • Enhanced Focus & Productivity

    Functional beverages (e.g., adaptogens like Ashwagandha for stress, Lion's Mane for focus) offer tangible benefits without the downsides of alcohol or caffeine.

  • Improved Wellbeing & Energy

    Improved sleep, reduced anxiety, and sustained energy levels are all benefits of mindful drinking and healthy, functional beverages.

  • True Inclusivity

    Ensure every employee feels valued at breaks, happy hours, and company events, regardless of their drinking preferences.

  • Positive Culture Shift

    Foster a forward-thinking, health-conscious, and responsible workplace culture.

  • Employee Retention

    Attract and retain top talent, particularly Millennials and Generation Z that are helping drive the mindful drinking movement.

Let’s Talk

Interested to learn more? Complete the form below and we’ll be in touch.