How All The Bitter Became An NA Staple
Photo Copyright: All The Bitter
A little more than three years after it launched, the Chico, California based brand has become an institution in the craft non-alcoholic drinking world.
“Having a product that is a supporting player and not the star ingredient, really allows us to work collaboratively with everyone else, both in the non-alcoholic and alcohol space.” So said Ian Blessing, co-founder of All The Bitter, a functional botanical bitters brand that since its early 2022 launch has quickly become a staple of non-alcoholic home bars across the country, as well as a growing number of restaurants and retail establishments. Earlier this year it expanded its footprint, opening a bottle shop in its hometown of Chico, which also houses all of the bitters operations as well.
After years spent immersed in the world of elite hospitality, with notable tenures at culinary temples like The French Laundry and the prestigious Opus One winery in Napa Valley, Blessing understands the art of crafting exceptional experiences. Now, alongside his wife Carly, Ian is channeling that expertise into non-alcoholic bitters, a category they both identified as a gap in the burgeoning NA scene. In a moderation movement bursting with innovation and collaboration, All The Bitter stands out for its handcrafted quality and community-centric approach.
Blessing’s time at legendary establishments instilled a deep appreciation for meticulous detail, the power of quality ingredients, and the creation of truly memorable moments, principles that now form the bedrock of All The Bitter. This philosophy permeates every aspect of the brand, from the careful formulation of their unique bitters to the delightful, unexpected toy dinosaur tucked into each shipment (a tradition that began with their own children).
All The Bitter is building an experience, which through their newly-launched bottle shop, aims to carry on the brand ethos in brick-and-mortar form. There, the same dedication to quality and customer connection is brought to life in a tangible way, with future plans to enhance that through curated e-commerce product sets. The future is bright for the brand, and a growing moderation-minded consumer base seeking an elevated beverage experience even when they’re not drinking alcohol.